Client: Med1Care
Event: Toledo Jeep Fest 2025
Location: Downtown Toledo, Ohio
Service: Rosie the Robot AI Photo Booth
Objective: Maximize brand awareness through immersive, shareable experiences and user-generated content
The Goal: Stay Top of Mind in a Sea of Sponsors
At an event as massive and competitive as Toledo Jeep Fest, simply showing up with a booth isn’t enough. Med1Care, a well-known healthcare provider in Ohio, returned to Jeep Fest in 2025 not just to make an appearance—but to leave a lasting impression.
As a JeepFest sponsor, Med1Care needed a way to:
- Stand out among many participating vendors in a sea of thousands of festivalgoers
- Make a meaningful connection with attendees that will last past the weekend
- Extend their brand visibility long after the festival was over
The solution?
Rosie the Robot AI Photo Booth — an interactive, branded content machine with a big personality.
Meet Rosie: The Robot That Became a Brand Icon
Rosie is Toledo’s first and only AI-powered, roaming robot photo booth. Controlled remotely and managed by myself and my team, Rosie offers:
- Instant branded photo delivery via text
- Fully branded start screen and text message
- Fun AI-generated image options
- Crowd interaction and mobile visibility
- A futuristic, buzz-worthy presence
But at Jeep Fest 2025, Rosie didn’t just entertain the crowd—she became Med1Care’s most memorable brand ambassador.
Matching Shirts, Matching Mission
To amplify the partnership, Rosie and I both wore Med1Care’s custom Jeep Fest T-shirts, designed specifically for the event. These matched the shirts worn by Med1Care staff at both their indoor and outdoor booths—creating visual cohesion and seamless brand alignment.
The result?
Many attendees thought Rosie was part of the Med1Care team—a medical robot assistant or even a glimpse into the future of patient care.
Rosie became a walking, talking, photo-snapping symbol of Med1Care’s innovation, friendliness, and community involvement.
That’s next-level brand activation.
Strategy by Day
Friday @ Glass City Center
Rosie stayed close to the Med1Care booth during the vendor fair to warm up the crowd and build brand recognition.
Saturday @ Jeep Exhibit + Glass City Center Hallways
Post-parade, the crowd swelled, and Rosie ventured out. Rosie mingled through the Jeep history exhibit and main walkways, attracting attention and spreading awareness well beyond the booth.
Sunday @ Key Bank Building (4-Miler Race)
Med1Care sponsored the morning race, and Rosie was roaming the sidewalk and street near their tent where staff members were offering post-run foam rolling therapy. Her presence kept race participants near the booth longer and added fun to their recovery experience.
The Impact
| Metric | Result |
|---|---|
| Total Photos Taken | 496 |
| AI Images Created | 42 |
| Texts Sent | 461 |
| Link Views | 1,477 |
| Photo Downloads | 121 |
| Direct Social Shares | 29 |
| Estimated Reach | 44,278 |
| Estimated Impressions | 149,935 |
- All photos were delivered digitally — fast, mobile-friendly, and ready to share
- No prints increased session time, keeping long lines moving and increasing shareability
- Images were branded with Med1Care’s logo, colors, and Jeep Fest branding
Why It Worked: A Modern Approach to Brand Awareness
Rosie Delivered High-Impact User-Generated Content (UGC)
Photos weren’t just taken—they were shared, posted, and downloaded, turning every participant into a micro-influencer for Med1Care.
Rosie Became Part of the Brand
The matching shirts and immersive integration made Rosie feel like she belonged to Med1Care. She didn’t just represent the brand—she embodied it.
Engagement Across Generations
From tech-loving Gen Zs to nostalgic Gen X Jeep fans, Rosie connected with all ages. Her novelty factor drew people in, while the photos gave them something worth sharing.
Better Than Influencer Marketing
Hiring influencers can offer quick results—but real guests sharing real moments offer more authenticity, wider reach, and longer-lasting impressions.
Why Brands & Event Planners Should Take Note
Rosie is more than a photo booth. She’s a tool for:
- Brand awareness campaigns
- Sponsor activations
- Corporate events
- Trade shows and Expos
- Grand openings
- Festivals
- Races, walks, and community outreach
If your company wants to connect emotionally, generate UGC, and own the moment, Rosie can help you do it—brilliantly, memorably, and measurably.
About Toledo Jeep Fest
Hosted annually in downtown Toledo, Ohio, Jeep Fest is a massive celebration of the city’s proud history as the birthplace of Jeep® vehicles. With over 1,400 Jeeps in this year’s parade, a 4-miler race, and tens of thousands of attendees, it’s one of the Midwest’s most powerful platforms for community connection and brand promotion.
Final Thoughts
Med1Care’s activation wasn’t just a sponsorship—it was a smart strategy.
Rosie helped turn their investment into content, visibility, and lasting brand impressions.
So, whether you’re a local business, national brand, or event planner looking for an edge—Rosie is ready to roll into your next event and become your brand’s new favorite ambassador.
Thank you Med1Care for having Rosie the AI Robot Photo Booth and Kurt Nielsen Photography as part of your JeepFest Marketing Campaign!
Rosie the Robot AI Photo Booth
Serving Toledo, Ohio — and available for events nationwide
Learn more about renting Rosie the AI Robot Photo Booth from Kurt Nielsen Photography, Inc. for your next event!
